David Sammel is a former coach to seven Great Britain Davis Cup players and Senior Academy Coach at the LTA's Leeds Academy. He is currently the Director of Coaching of the Monte Carlo Tennis Academy. He presides over some of the best upcoming young British tennis talent.

David has coached 7 players to Davis Cup selection. From March 1997 until January 2002, every Great Britain Davis Cup squad included at least one player coached by him.

He has also worked with players from beginner to Grand Slam level. He has developed unique tennis visuals and a language which unlocks the ability in all of us, to learn and improve our tennis quickly. Here is what some players and enthusiasts have to say about the DVDs:-

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This is what Sam Allardyce, former manager of Bolton Wanderers Football Club, had to say about David’s work with the club and the 'Locker-Room Power' presentation, which features in this workshop.

"David gave a presentation to the key coaching staff and me. His style is direct, humorous and interesting. The content reflected a genuine understanding of top-level mentality and a key understanding of what is required to produce high performance on a daily basis - the hallmark for all great individuals and teams and people in pursuit of excellence."

Sam Allardyce

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Tim Henman: "Dave has many great ideas that work for both players and coaches".

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Martin Lee: Former British number 3, with a career-high 93 in the world. Started with Dave in January 2000, ranked 177…

"Dave, together with Gloria Budd (mental skills) and Jez Green (physical trainer), has given me a clarity of mind and a game-plan that is simple but effective. It is easy to learn from and be around Dave."

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Arvind Parmar: Davis Cup and British number 3 (Sept 2003). He has beaten Cedric Pioline and taken both Pete Sampras and Pat Rafter to three sets with Dave as his coach.…

"Dave has helped me improve my world ranking from 465, to my highest of 130, in 18 months. He really knows how to give me confidence."

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Barry Cowan (Sky Television pundit): Davis Cup and former British number 5. Finalist in two challengers, he finally put it together in an epic 5 setter against Sampras at Wimbledon and followed up with a challenger title in Brazil. Top 200 singles and doubles world ranking…

"I never thought I could make top 200 until I started with Dave. He showed me the difference between hope and belief."

"Dave and Jez Green (our fitness trainer) are both awesome and helped me achieve my dreams. I retired fulfilled and wish Dave all the best as we are still good friends." - Barry Cowan

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Justin Layne:…

"I hope I can emulate other players who have worked with Dave. He has high standards, but still makes learning fun."

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Nicola Payne: Retired (Scottish no1 1998-2000) Became coach at Millfield School….

"I am not the most gifted player on earth, but with the help of Dave, Jim Edgar and Jez Green (physical trainer) I have achieved amazing results and reached 400 in the world."

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"David advised and coached me to the worlds top 20 in doubles. 'Water level' is pure genius". - Chris Haggard

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